Tierra Serena

Branding / Packaging / Visual identity

PROJECT

Tierra Serena

DISCIPLINES

Branding
Packaging
Visual identity

LOCATION

Matamoros, Tamaulipas, Mexico

The project.

Tierra serena is a wellness center located in Matamoros, Tamaulipas, they sell organic and natural products to improve life quality. Our graphic proposal enhances the freshness of these products, we use soft colors as primary tones, contrasting with a set of personalized illustrations to create a friendly and consistent brand. The packaging and some editorial applications have a cross embroidery reaffirming the humanity that the brand communicates.

Tierra Serena business cards on a branch with fresh fruit

Tierra Serena organic honey jar on soil with white flowers

Tierra Serena stationery on white fabric and soil

Tierra Serena illustration of a woman shopping among plants

Stacked Tierra Serena cold-pressed juice bottles

Top view of a Tierra Serena honey jar lid with bee pattern

Woman holding a crate of produce wrapped in Tierra Serena ribbon

Tierra Serena booklet with bee pattern on soil

Six Tierra Serena juice bottles with illustrated labels on linen

Tierra Serena stationery with dragon fruit and honey jar on soil

Tierra Serena illustrated delivery box with pineapple

Tierra Serena pineapple-celery juice bottle label close-up

Tierra Serena illustrated wrapping paper on soil

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