Taquería La Modelo

Branding / Visual identity

PROJECT

Taquería La Modelo

DISCIPLINES

Branding
Visual identity

LOCATION

Mexico City

The project.

Taquería La Modelo is a restaurant located in the metropolitan area of Mexico City. In Lanza we were responsible for designing and developing the visual identity of the brand. Our solution re-takes and customizes the elegant color palette of the Mariachi culture and transfers it to a clean stationery with personality. We built a pattern based on the simplification of the shape of the tortilla, and applied it in our reinterpretation of the classic papel picado. The typeface selection and the illustrations pursue the interaction with the design of the Mexican Revolution in the early 20th Century. The result is an identity with heritage.

Taquería La Modelo kraft bag, business cards and stationery

Taquería La Modelo “Cocinamos tradición” cards with building illustration

Person carrying a Taquería La Modelo shopping bag down the street

Taquería La Modelo papel picado casting a patterned shadow

Hands holding the Taquería La Modelo taco menu

Taquería La Modelo envelopes and cards in brown tones

Colorful Mexican mural inside Taquería La Modelo

Taquería La Modelo taco menu and business cards

Tacos, salsa and limes served on Taquería La Modelo branded paper

Taquería La Modelo stationery set with folder and illustrated card

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